Customer Retention encompasses the strategy, plan, and implementation for retaining an organization’s most valued customers, with a focus on all processes, activities, technologies, and customer touch-points throughout the enterprise.
Customer Relationship Management
Customer Retention Summary:The strategy and
tactical programs designed to retain the organization’s most valuable customers
including the optimal mix of organizational resources, marketing programs, and
technological support. Customer Retention encompasses the strategy, plan, and
implementation for retaining an organization’s most valued customers, with a
focus on all processes, activities, technologies, and customer touch-points
throughout the enterprise. Also included is the means to track and evaluate
progress against common goals and targets.