The underlying concept is the idea that the organization must be able to deliver products and services across seamlessly integrated channels.
Customer Relationship Management
Opportunity Strategy Summary:Understand and leverage
the array of potential opportunities for an organization to compete in and thrive,
including the right organizational resources and technology required to support
the approach. This Strategy includes the overarching strategy for the
enterprise concerning its array of potential opportunities, from which areas to
enter, to how to incorporate new channels into the existing channel
architecture.
The
benefit of such strategy is exemplified in the case of long-existing
enterprises seeking to conduct business over the internet. The underlying
concept is the idea that the organization must
be able to deliver products and services across seamlessly integrated channels.